Using Fiverr To Promote Your Business

Since I am a huge fan of Fiverr.com - as a buyer - not (yet) a seller - I figured a few words about the site where you can "Hire people to do things for $5" were in order.

Cheap Labor

Talk about cheap labor.  I'll give you an example....

I own a lot of websites - lots.   Often times when I start a new project to "test the waters" and see if I can gain any traction in that market I don't worry too much about graphics and such, but more often that not - and especially lately - I'll start a new business/website with the intent of branding it right away.

How do you brand?

Well that's a multi answer question and if you really want to know you should read the book "Brand Against The Machine", but for the purpose of this discussion - one sided though it may be - is that (in my mind anyway) after coming up with the idea and seeing that it is worthwhile pursuing after some good keyword research and the like you should have a Logo.

Back to the cheap labor or fiverr idea....

I was paying up to $150.00 for a good logo before I found fiverr.  I am sure there are plenty of good graphic artists and business marketing companies - ad agencies and the like - that charge even more than that.

The thing is - you can get the same work done - often times even better work done - by people offering their services on fiverr.  Amazing!

I re-learned a hard and expensive lesson recently after re-doing 5 of my old sites that were just plugging along - mostly just information type sites - but good original content and consistent traffic, albeit not much.

I paid $25.00 to have five different logos/headers/branding graphics made for each of theses sites.   What I can tell you is that not only has my return visitor traffic increased, my customer's overall "time spent on the site(s)" has more than doubled and I have increased sales by a huge factor.

Now what does this all have to do with using fiverr to promote your business?

All of this (and the logo/graphics/branding thing is just a small part - you can get a lot of other types of website promotion done from those on fiverr willing to do it) got me to thinking.

How can I use fiverr to promote my own business(es) or broker some work (charge more and get it done for less) and make some (maybe big) money?

1) Maybe offer a service that I would normally charge $25 or $50 for - local client stuff, etc - Things that I would normally do myself or pay one of my employees to do - and farm out the work to those on fiverr - for five bucks!  Outsourcing.

2) What about offering a "loss leader" on fiverr for work that I do - and then in the follow up after the sale let them know that I have a website/business that not only does that kind of work - but a whole lot of other stuff too.  If you (or me - or anyone) can use fiverr in this way and attract clients I think in many cases it is well worth the money.

Not only is it cheap advertising - it's smart advertising.

Here's Fiverr's take on what they have to offer over there.

fiverr graphic

 

Now I know that's a lot to take in.  I also know that this is a bit of a rambling type post.  But I figured for those who have not heard about fiverr or for those who have but never really considered using them - either as a buyer or a seller - might want to take a second look and see what they have to offer.

My personal testimonial/review about them - as a buyer -  is that you sometimes have to go through a couple of people to find the ones that really satisfy.  If you do decide to hire someone just take a look at their satisfaction rating  and how long they have been offering the "gig".   The good ones will have positive reviews and a rating above 90%.

That's it for now.  I'm off to the lake.

Jack

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About Jack Folsgood

Jack Folsgood is an internet affiliate marketing expert and likes to share his thoughts about Business and Life in general.

Comments

  1. I have been a seller on FIVERR for about 8 mos now and have had excellent results. I wish their had been posts like this so I didn’t have to learn trial and error on how to market my gig. I only have one gig but it is very unique as I help people start their family trees. http://fiverr.com/tn5rr2012

  2. Yes this is a good post! It is all about promoting your gigs, i love these micro jobs sites and im on quite a few of them and it’s like this, the more i promote the more i make and i think this is the same scenario for most businesses, if we dont promote how can we make money! There a new website launching that i think i will share with you for promoting your gigs, its called http://www.madgigz.com and it allows us sellers to promote our jobs from any gig related site and then links back to our jobs, its a marketing portal basically BUT what a great idea rather than just another fiverr clone site.

    Anyway good luck promoting your gigs, and again a great post and read.

  3. Gighours.com is a PR3 likes fiverr alternatives best SEO micro jobs sites. You can hire thousand of freelancer to complete your small task & also make money online. http://www.gighours.com/

  4. I’ve got my own business of 4 years now with mostly very local clients offering IT support. I started selling on Fiverr this month and already have made more than $70 in the last week alone including tips.

    I would like to promote my gigs more, and even promote them on my own company website but I’m a little nervous to admit that I do work for…well…a ‘Fiverr’ when my current work is charged at a much higher rate. Would my customers see this that I’m underselling myself, or have the “pay peanuts get monkeys” opinion of me/my business? I’m in two minds whether to keep the two completely separate or combine both.

    Do you have any comments on this aspect of it?

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