Since I am a huge fan of Fiverr.com – as a buyer – not (yet) a seller – I figured a few words about the site where you can “Hire people to do things for $5″ were in order.
Talk about cheap labor. I’ll give you an example….
I own a lot of websites – lots. Often times when I start a new project to “test the waters” and see if I can gain any traction in that market I don’t worry too much about graphics and such, but more often that not – and especially lately – I’ll start a new business/website with the intent of branding it right away.
How do you brand?
Well that’s a multi answer question and if you really want to know you should read the book “Brand Against The Machine“, but for the purpose of this discussion – one sided though it may be – is that (in my mind anyway) after coming up with the idea and seeing that it is worthwhile pursuing after some good keyword research and the like you should have a Logo.
Back to the cheap labor or fiverr idea….
I was paying up to $150.00 for a good logo before I found fiverr. I am sure there are plenty of good graphic artists and business marketing companies – ad agencies and the like – that charge even more than that.
The thing is – you can get the same work done – often times even better work done – by people offering their services on fiverr. Amazing!
I re-learned a hard and expensive lesson recently after re-doing 5 of my old sites that were just plugging along – mostly just information type sites – but good original content and consistent traffic, albeit not much.
I paid $25.00 to have five different logos/headers/branding graphics made for each of theses sites. What I can tell you is that not only has my return visitor traffic increased, my customer’s overall “time spent on the site(s)” has more than doubled and I have increased sales by a huge factor.
Now what does this all have to do with using fiverr to promote your business?
All of this (and the logo/graphics/branding thing is just a small part – you can get a lot of other types of website promotion done from those on fiverr willing to do it) got me to thinking.
How can I use fiverr to promote my own business(es) or broker some work (charge more and get it done for less) and make some (maybe big) money?
1) Maybe offer a service that I would normally charge $25 or $50 for – local client stuff, etc – Things that I would normally do myself or pay one of my employees to do – and farm out the work to those on fiverr – for five bucks! Outsourcing.
2) What about offering a “loss leader” on fiverr for work that I do – and then in the follow up after the sale let them know that I have a website/business that not only does that kind of work – but a whole lot of other stuff too. If you (or me – or anyone) can use fiverr in this way and attract clients I think in many cases it is well worth the money.
Not only is it cheap advertising – it’s smart advertising.
Here’s Fiverr’s take on what they have to offer over there.
Now I know that’s a lot to take in. I also know that this is a bit of a rambling type post. But I figured for those who have not heard about fiverr or for those who have but never really considered using them – either as a buyer or a seller – might want to take a second look and see what they have to offer.
My personal testimonial/review about them – as a buyer - is that you sometimes have to go through a couple of people to find the ones that really satisfy. If you do decide to hire someone just take a look at their satisfaction rating and how long they have been offering the “gig”. The good ones will have positive reviews and a rating above 90%.
That’s it for now. I’m off to the lake.