Think about this: What's the most common reason people get online each and every day? Simple. To get information. This is so ubiquitous a quest that Google handles 400 million queries a day! So what does this mean to you? Well, this is an opportunity for your to provide what people want - information. And when done correctly, you can get paid for it, too!

What is info marketing?

First, understand that this is the simplest kind of business there is. You create a product that provides information. And other people buy this product to get the info. Sounds simple enough, right?

How does it work?

OK, the concept is simple. But to make it a successful business there has to be value in the info you're selling. So step one is to discover what kind of info people want. How do you do that?

One very simple method is to do a little research. Visit answers.yahoo.com or similar sites and see what kinds of questions people are asking. You want to find something a lot of people are asking about. That people are having trouble solving. Then just give them the answer in your ebook.

Think about this:

If you're worried about how to write an ebook. Put it this way: An info product is just a bunch of articles strung together. So instead of sitting down to write the whole thing. Just write some articles for your blog. And when you've got a few finished, expand and embellish them and combine them into a single ebook.

So, what's so great about ebooks? Interestingly enough, we're back to the name of this article Here are 7 reasons for you:

1. Simplicity and ease

Once it's built it runs pretty much on it's own. Custom support is all but non-existent. So it's nearly a 100% hands-free business. It really is like and automatic money machine.

You have no physical inventory. You never have to deal with shipping. It's digital.

2. Product combos

When you have a created a few information products. You can put together bigger more expensive information products. It's very easy to package multiple ebooks together as one new one. And you'll be able to charge much more for this "new" product. People will be willing to pay a lot more for one big ebook. Instead of several small ebooks.

3. Resale rights

Since it's your product, you can offer other people the resale rights. Resell rights are very hot right now, because people just don't want to invest the time and money into making their own. And what's more you're selling the same product . . . but for 3 times the price for the rights!

4. Leverage

Leverage means doing something once and reaping multiple rewards. Break it apart and create a multi-part email series with it. You can use this to build a list that you can marketing to again and again.

5. More leverage

Utilize your content in as many ways as you can - like creating a few reports from parts of the ebook. These reports can then become lead generators for your ebook. You can give them away or even charge a small amount for them. And you're creating targeted leads for your main product all along. And if you're really clever, you'll let your affiliate use these reports as marketing tools. Which brings us to...

6. Affiliates

This one is huge. When you own your own products. You can get other people to promote it for you. Imagine having 100's or 1000's of other people promoting your products. You've got to have your own products to have affiliates.

7. JVs

OK, this is by far the biggest reason why. Setting up joint ventures is the fastest way to gain success. Period. So, I'd say this is the most important reason to have you own products. Without your own products, you can't do JVs.

Summing it up

If you're not convinced to start selling information products, then you haven't been paying attention. You'll become the ruler of your own fate. Because you're the boss! So just get started:

• Go to answers.yahoo.com
• Find out what people need to know
• Write about the answers

Information product development really is that simple. And in no time you'll have an info product ready to go.

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