Why Back Links To Your Site Are Important

I want to take a few minutes today and explain a few things about the importance of back links to your website.  Some people just call them "links".  Either way they are the same thing and all that they are is a link to your site from another site.

If you are not yet sure on the best way to go about getting links to your site then I highly recommend that you check out The Keyword Academy. They have an absolute compendium of free information that you can research and get a good general knowledge on how to go about doing that.

One thing I have to tell you is that I was pretty much lost on the proper way to promote the sites that I was building and get them ranked in the Search Engines until I came across these guys.  They also have a monthly subscription to all of their services and it starts with a $1 (30) day trial.  After that you have a couple of options, but the maximum subscription price for everything they offer is currently $33.00/month and it is so worth it that I can honestly say that I wouldn't still be in the business if it wasn't for them.

Okay.  Once you understand the importance of "back links" or "links back to your site" the next questions a lot of aspiring internet marketers have is:  "Are all links back to my site equal in importance?" or put another way "do the search engines see all links that point to a site the same?".  The answer is NO.  The search engines or SERPS do not see all links in the same light.  They pay a lot more attention to links that point to your site if they are coming from .edu and .gov sites of course as they see those links as being a lot more authoritive.

But no need to worry about trying to get those kind of links at all right now.  I have many sites (and more particularly "pages" within those sites) on the first page of Google that don't have any of those kind of links.  They are not all that important especially if you are doing your "keyword research" properly.  Once again I'll point you to the Keyword Academy to learn more about the importance of that, and especially the best way to go about it.

Why Back Links To Your Site Are Important:

The bottom line about back links is that getting ranked on the first page of any search engine comes down to the fact that The Internet is a Popularity Contest. That is the best way I can describe it. If you have more links pointing your site about any given subject (or keyword) than anyone else promoting the same or similar content then you will rank better than them in the SERPS 99% of the time.

Now that statement sometimes scares a lot of aspiring "I want to make money on the internet" personalities.  And it should.  It is the one reason that 98% plus of those trying to make money on the world wide web never make enough money to keep going.  They don't know how to get good quality links to their sites and even if they do they don't know how to get the kinds of links that not only hold up over time, but also give their sites a lot more authority in the eyes of the search engines.   That's why having a resource like the Keyword Academy is so important.  Not only do they teach you how to get the right kind of links, they also have the tools to help you do it as well as a community of people who will help you along the way.

A final note... Don't fall for all of the "Make $10,000 in 30 days" type promotions that are out there.  (you might even find links to some of them on this site)  While most every one of those e-books has quality information that you can use don't get yourself in the mindset that you are going to make that kind of money that quickly.  It takes time.  If you get to work following the principles taught at the Keyword Academy you can (and will) develop the ability to make that kind of money, but you have to be willing to put in the work and be patient along the way.

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