Get indexed, get ranked, get traffic

September 7, 2010 By Leave a Comment

There is no doubt that website traffic is critical to your business success. And the best kind of traffic is free traffic. Where does free traffic come from? Google and other search engines.

How do we get free traffic from Google?

The process works in a way that you have experienced many many times. You visit your favorite search engine. Enter the words you’re interested in. And then you visit one or more of the sites that show up. Well, the link you clicked on just send free traffic to that website owner. We will be discussing here how to get website traffic to you for free.

If you’re like most people you only click links on the first page or two. Actually, almost 100% of the free traffic goes to this first page of results. And what’s more, the first 3 get over 70% of the clicks.

This means that to get any real traffic you need to be on the first page in Google. And this means Google needs to “rank” you as a top 10 result. Which brings up..

What is search engine optimization?

Search Engine Optimization is a measure of how well Google and other search engines think your website matches the search terms people are typing into their search boxes. It’s a complex formula that only people working for Google know exactly. But there are several things that we know for sure.

Getting indexed

Before your website can begin gaining ranking, you have to alert Google to it’s existence. This is known as being “indexed.” What this means is that Google visits your site and records information about it in their database.

In order to get indexed, Google has to be able to find you. Links from other sites are the easiest way to accomplish this. Because Google already knows about these sites, it will follow the new links to you.

Use your Twitter and Facebook updates to get quick indexed links to your site. Because these sites are indexed multiple times every day. And follows new links it finds immediately.

Gaining ranking

Once you have been indexed, you will start working on increasing your rank. Google has billions of pages indexed, so just getting into their database does not mean anyone will see you.

Here’s what’s important in ranking:

  • Content
  • Links
  • Activity

Optimized content

This is the SEO work you do on your page. And it means that the content on your page matches the keywords you’re targeting. Clearly this article is about search engine optimization. One reason Google knows this is because the words search engine optimization appear inside it. And another way this is determined is by the other related phrases like traffic generation that are also in the article.

In addition to the content on the page, other things to keep in mind are the title tags on the page, and the domain name itself. Google uses all of this content to figure out what your site is really about.

Link strategy

The second factor is your linking. This includes both the inbound and outbound links. It’s very important that you have more links coming in than you have going out. So the number of inbound links is important.

Article spinning is a super easy way to get a bunch of inbound links. With this strategy what you do is write an article about the topic you’re targeting. You have to also write several different versions of your articles. And then upload a different versions to a bunch of sites that allow you to add content. And the more you do the better.

Make your site active

Finally, we know that Google gives you credit for the activity on your site. A page that was created 3 years ago and hasn’t been touched since won’t rank well. So you need to update your pages often. RSS feeds are an easy way to keep your content changing.

But the best way is with active discussions on your page itself. So, obviously, you need to get people to visit your site on your own, too. One simple method for doing this is to use forums.

Create profiles on lots of forums about your site’s topic. Visit often and make posts. Always include a link back to your site. This will get your more inbound links. And it also gets people to your web page.

Conclusion

Each step listed above is critical. Unfortunately, rewriting your articles again and again. Setting up tons of profiles on forums. And posting your content all over the web is time consuming. Which means you probably won’t end up doing it.

The good news is that there are automated software programs out there that will do this for you. So the best thing you can do is to automate this process. This way you’ll actually do it. By taking these steps you practically ensure you’ll get free traffic from Google.

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Affiliate Marketing Revised

August 21, 2010 By Leave a Comment

Everything you think you know about building an affiliate business is wrong. The simple truth is that the old rules no longer apply. You need to adapt and change or perish.

The big lie

You’ve probably heard how easy it is to start an affiliate business. This is partially true. It’s far easier that developing, selling and supporting your own product. But “easier” doesn’t mean “easy”.

Here’s the ugly truth

And to make matters worse, you’ve taught to do it the hard way. You’ve been told to find quality products. Next to pick your keywords carefully. Then buy some keyword ads that send traffic to the product. And sit back and collect the profits. But, it’s all wrong.

Forget keywords

Keyword advertising used to work. But it’s just too competitive to use keywords now. So, throw it all away.

The NEW game

There is a light at the end of the tunnel. Here’s a new method that works!

  • Do CPA marketing instead of product promotion
  • Do demographics research
  • Market on display networks

Do CPA marketing instead of product promotion

CPA means Cost Per Action. It’s so much easier than promoting products. Because you don’t have to get people to spend money. Your commission is generated when they complete an “action”. Entering their email into a form, for example. And getting them to do this is so much easier.

Utilize demographics data

You’re not even going to use keywords (explained below.) Invest your research time into demographics. Once you’ve picked the CPA offer to promote. Then go to a site like Quantcast.com. And research what kinds of people will be interested.

Use image ads

So you know what your promoting and you know who will be interested. You can advertise directly to them on display networks. Using image ads. No keywords required. Plus you’re going to save a ton of money. Display networks charge a fraction for image ad clicks vs. keyword ads.

In closing

This is a great way to make money fast. Because you can start CPA marketing for free. It’s much cheaper to do image ads than keyword ads. Display networks let you do demographics targeting. And getting them to take an action is much easier than making a sale.

Return to the Home Page of JackFolsgood.com for more Internet Marketing Ideas and Information.

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7 reasons why you MUST have your own info product

August 6, 2010 By Leave a Comment

Think about this: What’s the most common reason people get online each and every day? Simple. To get information. This is so ubiquitous a quest that Google handles 400 million queries a day! So what does this mean to you? Well, this is an opportunity for your to provide what people want – information. And when done correctly, you can get paid for it, too!

What is info marketing?

First, understand that this is the simplest kind of business there is. You create a product that provides information. And other people buy this product to get the info. Sounds simple enough, right?

How does it work?

OK, the concept is simple. But to make it a successful business there has to be value in the info you’re selling. So step one is to discover what kind of info people want. How do you do that?

One very simple method is to do a little research. Visit answers.yahoo.com or similar sites and see what kinds of questions people are asking. You want to find something a lot of people are asking about. That people are having trouble solving. Then just give them the answer in your ebook.

Think about this:

If you’re worried about how to write an ebook. Put it this way: An info product is just a bunch of articles strung together. So instead of sitting down to write the whole thing. Just write some articles for your blog. And when you’ve got a few finished, expand and embellish them and combine them into a single ebook.

So, what’s so great about ebooks? Interestingly enough, we’re back to the name of this article Here are 7 reasons for you:

1. Simplicity and ease

Once it’s built it runs pretty much on it’s own. Custom support is all but non-existent. So it’s nearly a 100% hands-free business. It really is like and automatic money machine.

You have no physical inventory. You never have to deal with shipping. It’s digital.

2. Product combos

When you have a created a few information products. You can put together bigger more expensive information products. It’s very easy to package multiple ebooks together as one new one. And you’ll be able to charge much more for this “new” product. People will be willing to pay a lot more for one big ebook. Instead of several small ebooks.

3. Resale rights

Since it’s your product, you can offer other people the resale rights. Resell rights are very hot right now, because people just don’t want to invest the time and money into making their own. And what’s more you’re selling the same product . . . but for 3 times the price for the rights!

4. Leverage

Leverage means doing something once and reaping multiple rewards. Break it apart and create a multi-part email series with it. You can use this to build a list that you can marketing to again and again.

5. More leverage

Utilize your content in as many ways as you can – like creating a few reports from parts of the ebook. These reports can then become lead generators for your ebook. You can give them away or even charge a small amount for them. And you’re creating targeted leads for your main product all along. And if you’re really clever, you’ll let your affiliate use these reports as marketing tools. Which brings us to…

6. Affiliates

This one is huge. When you own your own products. You can get other people to promote it for you. Imagine having 100′s or 1000′s of other people promoting your products. You’ve got to have your own products to have affiliates.

7. JVs

OK, this is by far the biggest reason why. Setting up joint ventures is the fastest way to gain success. Period. So, I’d say this is the most important reason to have you own products. Without your own products, you can’t do JVs.

Summing it up

If you’re not convinced to start selling information products, then you haven’t been paying attention. You’ll become the ruler of your own fate. Because you’re the boss! So just get started:

  • Go to answers.yahoo.com
  • Find out what people need to know
  • Write about the answers

Information product development really is that simple. And in no time you’ll have an info product ready to go.

Return to the home page of JackFolsgood.com

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Potty Training Boys

August 5, 2010 By Leave a Comment

By Jack Folsgood

Once a boy is around eighteen months old or so many parents feel that they should be ready to use the toilet themselves. While it is true that many parents have success teaching their children how to take care of business all on their own at this age and in some cases at even a younger age the truth is that a lot of boys just are not ready. Most parents have to put up with all the expense and frustration of stinky diapers for a whole lot longer.

When your boy starts to become aware and somewhat self conscious of a dirty diaper and begins to understand what it is that someone else is actually doing in the bathroom this is a time to start testing the waters so to speak. In the beginning you can plan for a lot of false starts, some successes, and a whole lot of frustration. The main point is to not get discouraged.

A lot of boys are not up to one hundred percent in this department until they are at least age three and in this authors own experience with his own children nearly five years old. This is not to say that there is no reason to start toilet training your boy at an earlier age because even a ten or twenty percent improvement saves a lot of time and money especially if it takes a total of a couple of years for them to get it right.

There are a variety of approaches you can take when your boy is ready to potty train from a small candy or treat with every success and of course praise and encouragement for a job well done to letting them choose their own big boy underwear when you take them shopping.

For an absolute plethora of potty training tips for boys and girls visit a site dedicated to providing the information, ideas, and resources necessary for any parent to find success and encouragement. Potty Training Stuff.net is quickly becoming the top internet go to site for parents looking for solutions, especially when it come to potty training boys.

Article Source: http://EzineArticles.com/?expert=Jack_Folsgood
http://EzineArticles.com/?Potty-Training-Boys—Oh-the-Fun!&id=4659130

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Ionic Air Purifiers – The Benefits and Drawbacks

August 5, 2010 By Leave a Comment

By Jack Folsgood

An ionic air purifier is an appliance that helps to clean pollutants from the air by way of electrically charging particles in the air. The surrounding air molecules or ions become negatively charged and are attracted to the positively charged plates in the purification device. Many of these appliances work silently and without a fan to draw the surrounding air in and around them although there are some models that have a fan which seems to improve the process or at least speed it up a little.

Consumers spend millions of dollars every year buying replacement filters for the many different types of air filtration systems available and the idea of not having to constantly be spending money keep the air clean in their home appeals to many people. With an ionic air purifier all that one has to do is occasionally wipe the metal plates with a damp cloth to clean them. Nothing more to buy, nothing more to replace.

In recent years the many differing models of these type of purifiers have become very popular as they help to provide relief from the many respiratory irritants that are all around us like pollen, smoke, spores, and other things that float around with the dust in the air. One can find many different models at most any large department or big box store from a cheap desktop air purifier to the higher end ionic pro air purifiers.

While these devices have not proven themselves to be an absolute cure all and one hundred percent efficient at eliminating all pollutants from the air they are an effective solution for many people who suffer from allergies. There are many differing models and suppliers and the only way someone will be able to tell if one will help them improve their breathing issues better than a regular type air filter is to try one out. Most manufactures have a money back if you are not delighted warranty of some sort. Be sure and look before you buy.

For an absolute compendium of information and resources on ionic air purifiers visit a site dedicated to providing truthful and timely information on everything from furnace air filters to the higher end commercial and ionic pro air purifiers. Ionicsairpurifier.com is your source. Visit today.

Article Source: http://EzineArticles.com/?expert=Jack_Folsgood
http://EzineArticles.com/?Ionic-Air-Purifiers—The-Benefits-and-Drawbacks&id=4658904

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Wool Sweaters – The Types and Benefits

August 5, 2010 By Leave a Comment

By Jack Folsgood

Most people know at least some of the benefits of wool clothing. Things like its natural warmth and its ability to wick moisture away from the skin are commonly known, but many do not really know why some kinds of wool clothing are so much more expensive than others.

All 100 percent wool clothes and products are made from the hair or fur of animals. Depending on the kind of animal the wool is from will determine the characteristic and attribute of the product. These characteristics are what will contribute to the incredibly different prices for wool sweaters for example.

The wool from sheep is the most well known kind of wool. Sheep wool is used in most kinds of clothing available and has been used for centuries and some sources say thousands of years. What most folks do not realize that there are different kinds of sheep in different parts of the world and they each lend a certain attribute to the products made from their hair or fur.

One commonly known type is Merino wool. This comes from the merino sheep that are most commonly raised in Australia and New Zealand. Supply is readily available and most sweaters produced from this very soft wool can be found in any department store for well under one hundred dollars. In the Shetland Islands they raise Shetland sheep and you can find some pretty high end knitted sweaters made from their wool.

You can also find sweaters made from the hair of Kashmir goats. These animals are raised in the Asian highlands and their hair is clipped on a yearly basis as well. This is a very soft and silky wool and the clothing made from them is very luxurious.

For a whole lot more information and product knowledge regarding the many different kinds of wool and wool sweaters visit a site dedicated to being the top resource on the internet. Wool Coats and Stuff provides information and product resources links on everything from Womens Wool Coats to Wool Socks and more.

Article Source: http://EzineArticles.com/?expert=Jack_Folsgood
http://EzineArticles.com/?Wool-Sweaters—The-Types-and-Benefits&id=4652589

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Charms and Charm Bracelets Have an Incredible History

August 5, 2010 By Leave a Comment

By Jack Folsgood

Many of our primitive ancestors and forefathers might have used charm bracelets and jewelry. They may well have chosen an uncommon shaped natural item like a rock or perhaps part of timber. Elaborate jewelry and also charms advanced during the age of the Pharaohs in Egypt. Necklaces and charm bracelets have been found from this period in history.

Most everyone knows that the Egyptians prepared their own dead for the afterlife. One aspect of this procedure included adorning the recently deceased with jewelry. This indicated the dead person’s status in life and supplied supposed security in the afterlife. The Egyptians likewise thought that charms served as identification of the individual wearing them so that the gods would recognize and help them get to their appropriate status level in the astral realms.

During the era of the Roman Empire charms in the shape of fish were used by Christians to distinguish themselves to various other Christian believers. Jewish scholars might slip on pieces of jewelry strung round the neck. These most likely had little pieces of parchment with words and phrases of scripture.

In the Middle Ages, charms and amulets were used for protection form evil forces by knights and also nobleman. Charms were used to decorate belts in order to symbolize their family heritage, position in life and vocations.

Charms next underwent a big change from functional tools of protection to stylish beautifications. With the conclusion of the second world war charms jewelry grew to become a fashion rage. Soldiers came home and gave them to their loved ones and close relatives as mementos coming from every part on the planet. The jewelry industry propagated the trend by making things like graduation charms and italian charm bracelets.

By the 1950′s, they had grown to be a desired fashion item. Milestones in or special occasions like births, wedding ceremonies, and birthdays could all be recognized by adding a charm for the bracelet on someones wrist. Many of these older ones have become regarded as collectors items. Some of them sell for enormous prices to major collectors.

For an absolute compendium of information regarding charm bracelets and jewelry visit Charms and Stuff a site dedicated to providing only quality information and resources for everything from charm bracelet charms to Italian, Chamilia, and Graduation charms.

Article Source: http://EzineArticles.com/?expert=Jack_Folsgood
http://EzineArticles.com/?Charms-and-Charm-Bracelets-Have-an-Incredible-History&id=4713113

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