Boosting Your Profits with the Ideal WordPress Theme

November 22, 2010 By 2 Comments

Potency, Capabilities and a Hindrance

What started as a convenient foundation for blog writers currently is a highly acknowledged content management system. We’re referring to WordPress, a zero cost application that can change anybody into an efficient web based writer.

WordPress makes it easy to produce websites. It makes it easy to add or modify content and articles. It’s internet search engine oriented, extremely reinforced and is versatile enough to deal with almost any sort of job. As a result, its acclaim keeps growing at a rapid speed. It includes a number of themes, giving its end users the option to build websites with an boundless variety of looks and structures.

Although WordPress is fabulous, it isn’t perfect. You are able to use it to do practically anything at all, some functions are harder than others are. WordPress hasn’t entirely escaped its roots as a blogging platform. Consequently, some of the sites people produce with WordPress seem much less like static web-sites and more like blogs. That can be really troublesome for online marketers, tend to have several different distinct requirements that don’t easily fit in the templates desired by a large number of WordPress themes. That has triggered the invention of customizable theme engines like AuthorityPro.

Gaining More from WordPress

You can get a variety of WordPress themes that copy the look and feeling of fixed internet sites. They are an acceptable solution for a few tasks. However, these types of themes don’t offer the flexibility required to handle various online marketing purposes. They may also lack the visual appeal one would expect from a superior internet site.

That leaves web entrepreneurs who would like to harness the strength of WordPress with just a few choices. Either they might develop into expert theme developers or they might utilize a strong theme development engine to build the type of websites they require to obtain the best final results.

Mastering the ins and outs of WordPress and coding doesn’t excite most entrepreneurs. They’re more excited about rapidly making and implementing lucrative projects. They’re not necessarily interested in the idea of becoming designers or programmers. Only those people who already have quite a bit of experience in these topics will be interested in generating tailor made themes for projects.

A theme engine is a better option. A theme engine is a very customizable WordPress theme that can be fine-tuned to serve any number of particular tasks. A marketer can utilize a quality engine to create themes with different web page layouts and designs, making use of required applications.

If you’ve ever before tried to create a engaging squeeze page with a typical WordPress theme, you understand that it’s practically impossible. Even many of the more adaptable premium themes cannot get the job done. A superior theme engine, in contrast can make it simple and easy to make a strong squeeze page, a dazzling sales page, attractive supporting internet pages, sign up documents and everything else required to turn a new idea into a money maker. The appropriate theme engine makes it easy to make the most of sign up forms, online video media, audio tracks and additional marketing elements, as well.

The Very Best WordPress Theme

The very best WordPress theme is far more than one particular theme. It’s a resource that will make it possible for you to create the internet sites you require to be successful. A great theme engine will deliver customizability, superior design elements, flexibility, full compatibility with critical tools, and tremendous simplicity of use.

The WordPress Authority Pro Theme, as an example, is able to do well on every one of these levels. It can make it achievable for entrepreneurs to create site layouts by dragging and dropping customizable factors. It comes with collection of powerful custom widgets, functions well with just about all of the most well-known Internet marketing resources and maintains the simplicity newer WordPress users demand.

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Multiply Your Profits with Joint Ventures

October 20, 2010 By Leave a Comment

Beyond Selling Your Own Product

Marketing your own product is a great way to generate an online income. When you combine a good overall marketing and promotion plan with a nice product, sales will inevitably follow. If you find a sweet spot in the market, your product can become relatively successful.

However, you won’t really make the big money if you’re out there alone. The most successful internet marketers realize that it’s easier to achieve success if you’re traveling with joint venture partners. It’s easier to post huge profits when you’re working with others.

How many more sales could you make if you had a team of big-time marketers aggressively promoting your product? How big could the numbers get if you had top marketers backing your product just as diligently as they would their own? Now, think about the impact having several top marketers as partners could mean to you!

The Power of JVs

You must have an affiliate program if you have your own product. When other people are pushing your product, the sales figures naturally inflate. The standard-issue affiliate program won’t do the trick, however. You want to do more than attract a few other marketers to your cause. You want major players to line up with you to transform your product into a best-seller.

That’s why building joint ventures should be a top priority. There’s no better way to post sales than by creating JVs with top marketers. That’s why forging successful joint ventures is the most important step anyone with an interest in moving up into the ranks of the top marketers can take.

Unfortunately, it isn’t always easy to create those JV partnerships. Unfortunately, it can be tough to reach out and build solid JV relationships. It can be hard to build top-notch JVs if you and your product aren’t already well-known. Top marketers are constantly receiving requests for JVs. You need to have an interesting, attention-grabbing, smart JV offer to make something happen.

Many marketers make the mistake of approaching joint venture partners as if advertising their existing affiliate program is enough. That’s a doomed strategy. You’ll never put a great joint venture together unless you work harder. You need to approach the process the right way.

What You Need for JV Success

Building joint ventures the smart way requires a few things. First, you should have a strong understanding of the different ways to structure a joint venture. Second, you need to understand how to put together a plan that will be truly beneficial for you and for your JV partners. Third, you need to know how to get your foot in the door and to make the connections necessary to tap the power of joint ventures. Fourth, you need to know the fine details of building a JV proposal that will really take off. Fifth, you must have an iron grip on the details of JV organization and implementation.

If you fall short on any front, you’re unlikely to experience optimal JV success.

Put simply, you need a formal education in the world of joint ventures.

You could try to figure out all of the details on your own. Be prepared to experience at least a few failures before things get moving if you take that route. You can ruin an otherwise great JV plan with a single misstep.

That’s why those who understand strength in numbers will want to learn from someone who knows the world of joint ventures inside and out. If there’s one part of internet marketing that screams for a quality, paid education, this is it. You should make a point of finding proven JV recommendations and information. Once you’ve learned the ropes and have a good blueprint in your hands, you can use internet marketing joint ventures to transform your product into the next Big Thing!

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Why Back Links To Your Site Are Important

October 8, 2010 By 13 Comments

I want to take a few minutes today and explain a few things about the importance of back links to your website.  Some people just call them “links”.  Either way they are the same thing and all that they are is a link to your site from another site.

If you are not yet sure on the best way to go about getting links to your site then I highly recommend that you check out The Keyword Academy. They have an absolute compendium of free information that you can research and get a good general knowledge on how to go about doing that.

One thing I have to tell you is that I was pretty much lost on the proper way to promote the sites that I was building and get them ranked in the Search Engines until I came across these guys.  They also have a monthly subscription to all of their services and it starts with a $1 (30) day trial.  After that you have a couple of options, but the maximum subscription price for everything they offer is currently $33.00/month and it is so worth it that I can honestly say that I wouldn’t still be in the business if it wasn’t for them.

Okay.  Once you understand the importance of “back links” or “links back to your site” the next questions a lot of aspiring internet marketers have is:  “Are all links back to my site equal in importance?” or put another way “do the search engines see all links that point to a site the same?”.  The answer is NO.  The search engines or SERPS do not see all links in the same light.  They pay a lot more attention to links that point to your site if they are coming from .edu and .gov sites of course as they see those links as being a lot more authoritive.

But no need to worry about trying to get those kind of links at all right now.  I have many sites (and more particularly “pages” within those sites) on the first page of Google that don’t have any of those kind of links.  They are not all that important especially if you are doing your “keyword research” properly.  Once again I’ll point you to the Keyword Academy to learn more about the importance of that, and especially the best way to go about it.

Why Back Links To Your Site Are Important:

The bottom line about back links is that getting ranked on the first page of any search engine comes down to the fact that The Internet is a Popularity Contest. That is the best way I can describe it. If you have more links pointing your site about any given subject (or keyword) than anyone else promoting the same or similar content then you will rank better than them in the SERPS 99% of the time.

Now that statement sometimes scares a lot of aspiring “I want to make money on the internet” personalities.  And it should.  It is the one reason that 98% plus of those trying to make money on the world wide web never make enough money to keep going.  They don’t know how to get good quality links to their sites and even if they do they don’t know how to get the kinds of links that not only hold up over time, but also give their sites a lot more authority in the eyes of the search engines.   That’s why having a resource like the Keyword Academy is so important.  Not only do they teach you how to get the right kind of links, they also have the tools to help you do it as well as a community of people who will help you along the way.

A final note… Don’t fall for all of the “Make $10,000 in 30 days” type promotions that are out there.  (you might even find links to some of them on this site)  While most every one of those e-books has quality information that you can use don’t get yourself in the mindset that you are going to make that kind of money that quickly.  It takes time.  If you get to work following the principles taught at the Keyword Academy you can (and will) develop the ability to make that kind of money, but you have to be willing to put in the work and be patient along the way.

Return to the Home Page of JackFolsgood.com for more internet marketing articles.

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Don’t Go Broke Trying to Build an Online Business

October 7, 2010 By 4 Comments

Trying to Buy Success

Are you a serial IM product buyer? Are you spending cash hand over fist in pursuit of an ideal approach to implement your business idea? Do you find yourself hitting the BUY NOW button day after day, believing that you’re about to find the missing link in your moneymaking chain?

You’re not the only one convinced that the only way to make money involves spending it in copious quantities. Countless people find themselves buying the latest and greatest new systems.

Those spending habits have a logical appeal. It makes perfect sense to purchase new information and products to keep your business rolling right along. There’s nothing crazy about acquiring new information and products in order to stay abreast of changes in the business. However, there is a problem with running on the BUY NOW treadmill if you’re not making any money.

Buying new tools to stay ahead of the games is very different from desperately making purchases in hopes of finding base-level success.

You want to be the smart investor. You want to avoid being the serial buyer whose efforts only add to his or her debt.

The Right Kind of Purchase

So, how do you avoid becoming the wrong kind of serial buyer? The first step is creating a bedrock foundation for your IM business. If you ignore the bells and whistles, you’ll see the IM is really based on a few simple premises.

You must have a product you can sell. You must have a way to sell the product. You need to bring traffic to your the site you’ll use to make sales.

That’s it. All of what you do needs to relate directly to one or more of those core basics.

So, you must work to create a strong presence on all three of those fronts. Anything you buy as you’re building your business needs to address the construction of that foundation.

Before you start reaching for details, tweaks, adjustments and tricks, you need to develop your core means of making online money. You can start experiencing real IM success after that foundation is in place. Then you can start experimenting with new ideas and products.

Smart Foundation Building

You don’t need to spend big money to build a profitable foundation. Here’s what you need to do.

  • Develop a holistic understanding of Internet marketing. You need to hear, straight from the proverbial horse’s mouth, how things fit together and what really works.
  • Focus a great deal of effort on traffic generation. Traffic is, as noted, one of the core elements to a successful online business. It’s also the most important one you’ll address. Until you have adequate traffic, you won’t be able to find out if your products are attractive or if your copy is converting. You need as much traffic as you can get–and you need it quickly.
  • Find a source of ongoing assistance. A smart ebook can be worth its weight in gold. Solid tutorial videos are a great idea. However, you’ll find more value in cultivating a good relationship with an experienced, successful IMer. Good mentoring increases efficiency, makes it easier for you to build a foundation, and allows you to avoid common mistakes.
  • Don’t overexpose yourself. You want to meet your objectives without risking significant losses. Avoid overspending on the tools and information you need to build your business. Find a way to develop a valuable relationship with a personal business coach or mentor at a reasonable price.

Return to the Home Page of JackFolsgood.com for more Internet Marketing Ideas and Information.

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How and why to build an email list

September 25, 2010 By Leave a Comment

You’ve probably heard this common Internet marketing mantra a million times. The money is in the list. List marketing is probably the most powerful way to create a profitable home based business. You can’t afford to ignore this powerful approach.

Why it works

In most cases, people need to see a marketing message more than once before they’re persuaded to make a purchase. Repeated exposure is usually necessary to inspire action. You can create opportunities for multiple exposure by adding an individual to your list.

People are also more likely to buy from those with whom the feel a trusting connection. List marketing gives you a chance to develop a relationship with the people on your list. That increases your credibility, producing more sales.

How to do it

Internet marketing is a proven winning home based business for women or men when you implement a simple squeeze page. A squeeze pages has only one purpose. It should persuade the reader to become part of your list. Anything else is completely extraneous.

The use of a free gift is an effective way to persuade visitors to join your list. This time-tested strategy can substantially boost your bottom line.

Having a quality inducement won’t automatically make your squeeze page a success, though. Building a squeeze page the right way is just as important. We know that specific squeeze page techniques generate optimal results. You should emulate those proven techniques. That means you’ll want to follow these three guidelines.

Squeeze page basics

Initially, there should be no outgoing links on your squeeze page. You want people to sign up for your list, not to have them click away to something else.

Second, you’ll need to write a short, powerful message. You want people to take advantage of your inducement and to become a subscriber, not to complicate the situation. Don’t forget that your squeeze page only has one purpose – to build a list. You should choose every word with that goal in mind.

Third, you will want to approach the sign up process as if it were as important as a big sale – close that deal! Thus, your squeeze page’s sign up form needs to include an extremely strong call to action. Clearly communicate the value of subscribing to those reading the page.

Summary

A good inducement and a squeeze page built with these three recommendations will get the job done. That will give you the opportunity to develop an effective relationship with prospects. You’ll also have the chance to expose your subscribers to key marketing messages more than once.

You will take your Internet marketing efforts to the next level if you learn how to build an email list. It’s not a coincidence that top marketers all rely on their lists. It’s true – the money is in the list!

Return to the Home Page of JackFolsgood.com for more Internet Marketing Ideas and Information.

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Get indexed, get ranked, get traffic

September 7, 2010 By Leave a Comment

There is no doubt that website traffic is critical to your business success. And the best kind of traffic is free traffic. Where does free traffic come from? Google and other search engines.

How do we get free traffic from Google?

The process works in a way that you have experienced many many times. You visit your favorite search engine. Enter the words you’re interested in. And then you visit one or more of the sites that show up. Well, the link you clicked on just send free traffic to that website owner. We will be discussing here how to get website traffic to you for free.

If you’re like most people you only click links on the first page or two. Actually, almost 100% of the free traffic goes to this first page of results. And what’s more, the first 3 get over 70% of the clicks.

This means that to get any real traffic you need to be on the first page in Google. And this means Google needs to “rank” you as a top 10 result. Which brings up..

What is search engine optimization?

Search Engine Optimization is a measure of how well Google and other search engines think your website matches the search terms people are typing into their search boxes. It’s a complex formula that only people working for Google know exactly. But there are several things that we know for sure.

Getting indexed

Before your website can begin gaining ranking, you have to alert Google to it’s existence. This is known as being “indexed.” What this means is that Google visits your site and records information about it in their database.

In order to get indexed, Google has to be able to find you. Links from other sites are the easiest way to accomplish this. Because Google already knows about these sites, it will follow the new links to you.

Use your Twitter and Facebook updates to get quick indexed links to your site. Because these sites are indexed multiple times every day. And follows new links it finds immediately.

Gaining ranking

Once you have been indexed, you will start working on increasing your rank. Google has billions of pages indexed, so just getting into their database does not mean anyone will see you.

Here’s what’s important in ranking:

  • Content
  • Links
  • Activity

Optimized content

This is the SEO work you do on your page. And it means that the content on your page matches the keywords you’re targeting. Clearly this article is about search engine optimization. One reason Google knows this is because the words search engine optimization appear inside it. And another way this is determined is by the other related phrases like traffic generation that are also in the article.

In addition to the content on the page, other things to keep in mind are the title tags on the page, and the domain name itself. Google uses all of this content to figure out what your site is really about.

Link strategy

The second factor is your linking. This includes both the inbound and outbound links. It’s very important that you have more links coming in than you have going out. So the number of inbound links is important.

Article spinning is a super easy way to get a bunch of inbound links. With this strategy what you do is write an article about the topic you’re targeting. You have to also write several different versions of your articles. And then upload a different versions to a bunch of sites that allow you to add content. And the more you do the better.

Make your site active

Finally, we know that Google gives you credit for the activity on your site. A page that was created 3 years ago and hasn’t been touched since won’t rank well. So you need to update your pages often. RSS feeds are an easy way to keep your content changing.

But the best way is with active discussions on your page itself. So, obviously, you need to get people to visit your site on your own, too. One simple method for doing this is to use forums.

Create profiles on lots of forums about your site’s topic. Visit often and make posts. Always include a link back to your site. This will get your more inbound links. And it also gets people to your web page.

Conclusion

Each step listed above is critical. Unfortunately, rewriting your articles again and again. Setting up tons of profiles on forums. And posting your content all over the web is time consuming. Which means you probably won’t end up doing it.

The good news is that there are automated software programs out there that will do this for you. So the best thing you can do is to automate this process. This way you’ll actually do it. By taking these steps you practically ensure you’ll get free traffic from Google.

Return to the Home Page of JackFolsgood.com for more Internet Marketing Ideas and Information.

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Affiliate Marketing Revised

August 21, 2010 By Leave a Comment

Everything you think you know about building an affiliate business is wrong. The simple truth is that the old rules no longer apply. You need to adapt and change or perish.

The big lie

You’ve probably heard how easy it is to start an affiliate business. This is partially true. It’s far easier that developing, selling and supporting your own product. But “easier” doesn’t mean “easy”.

Here’s the ugly truth

And to make matters worse, you’ve taught to do it the hard way. You’ve been told to find quality products. Next to pick your keywords carefully. Then buy some keyword ads that send traffic to the product. And sit back and collect the profits. But, it’s all wrong.

Forget keywords

Keyword advertising used to work. But it’s just too competitive to use keywords now. So, throw it all away.

The NEW game

There is a light at the end of the tunnel. Here’s a new method that works!

  • Do CPA marketing instead of product promotion
  • Do demographics research
  • Market on display networks

Do CPA marketing instead of product promotion

CPA means Cost Per Action. It’s so much easier than promoting products. Because you don’t have to get people to spend money. Your commission is generated when they complete an “action”. Entering their email into a form, for example. And getting them to do this is so much easier.

Utilize demographics data

You’re not even going to use keywords (explained below.) Invest your research time into demographics. Once you’ve picked the CPA offer to promote. Then go to a site like Quantcast.com. And research what kinds of people will be interested.

Use image ads

So you know what your promoting and you know who will be interested. You can advertise directly to them on display networks. Using image ads. No keywords required. Plus you’re going to save a ton of money. Display networks charge a fraction for image ad clicks vs. keyword ads.

In closing

This is a great way to make money fast. Because you can start CPA marketing for free. It’s much cheaper to do image ads than keyword ads. Display networks let you do demographics targeting. And getting them to take an action is much easier than making a sale.

Return to the Home Page of JackFolsgood.com for more Internet Marketing Ideas and Information.

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