Building or Buying Links – What Works Best?

Once a person gets beyond the initial learning stage in internet marketing - they know how to build a website, they've done their keyword research, they have figured out some ways to "drive traffic" - and not only that they have learned how to turn a profit with that traffic - this (business) person starts to look for more and better ways to "drive more traffic" to their website(s).

Building Links Still Works

Now that the dust seems to have pretty much settled from the last horrific Google update it turns out that according to many "experts" (who have something to sell you) that building or buying links still works - you just can't go about it in a spammy way.

Tools of the new Spam

There are a few old (now refurbished) spam engines that one can use such as SENuke xcr (dangerous in the hands of someone who knows what they are doing - such as Becker), and the ever updating Synnd who seems real proud of their new video submission software, but seems unable to figure out how to game G+ and Facebook.

Maybe they just need better programmers to stay ahead of Facebook and Googles spam police.  (I'm sure there's a good article out there about that - probably on Wired Magazine or something)  Oh - here's one on Outspoken Media.

Are you Branding or Gaming Google?

I'm a big proponent of Branding.  I try and build all my sites without the thought of trying to please Google and get all of that free search traffic.  If I build something that is useful to people - answers their question(s) -  and generally leaves them satisfied - then I figure I don't have to do any work at all to get Googs attention.  If they favor me (my site) then great - but otherwise I still get traffic - and convert.

That's the idea anyway - but I too still occasionally find myself  "doing things the old way" - thus the title of this article.

Build A Brand While You're At It

There is a lot of noise out there about Branding, but one of the most succinct ones that is probably worth a read (by you - I already read (most) of it) is Brand Against The Machine by John Morgan.

Lots of good ideas in there.  Check it out.

But I Digress

So if you are trying to game Google should you build links (by article writing, outsourcing articles to be written, guest posting, and the like) or should you just go ahead and buy some links on high PR sites to help with your ranking?

The Answer

The answer to that question is.... I don't really know.  I really don't.  It depends what kind of person you are, and whether or not you've fallen into the "get rich quick - push button internet marketing" mindset or not.

If you are looking for a quick(er) payoff then go ahead and spend some money and buy some links - or use one of the spam engines like SENuke (although if you learn how to use it properly and not just build links directly to your site it can be effective - just use good content).

Just don't expect to build a long term stable business off of those links if you don't do it properly.  Plan to always be chasing the rainbow instead of "being the rainbow".

I should also note (again) that it can be a short term effective strategy and if used properly can really propel a site/business forward quickly - but it is important to have a quality Brand/Product at the end of your (spam helped) rainbow.

Chasing Rainbows

Not that there is anything wrong with chasing rainbows.  It's lot of fun.  Been doing it my whole life in one fashion or another.

What About Long Term Stable Income?

Not sure there is such a thing as a long term stable income anymore, but let's pretend for a moment that it exists.  How does one acquire it through "Internet Marketing"?

Build A Company That Will Last

Maybe it's time for you to stop going for the "one hit wonder" and start building a real business.  A business that will last.   A brand with a following.  How would one go about doing that?

Time and Money

It takes a little bit of time and money to build a brand and have it provide you with a "long term stable income".  Think of building a franchise.  Build something that you can duplicate.  Build yourself something with promotion worthy content like Kurt Simula talks about in this post at Mad Progress Marketing.

-- More resources to follow ---

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About Jack Folsgood

Jack Folsgood is an internet affiliate marketing expert and likes to share his thoughts about Business and Life in general.

Comments

  1. I’ve noticed that the more brand based links built, the better things seem to be in terms of using the other pages on the site to rank for more specific phrases. For example, if I have a coffee mug website and the name of my company is XYZ Coffee Mugs, if I build a lot of links to the home page using simply “XYZ Coffee Mugs,” then the link juice flows into the other pages strongly enough that I can rank for specific types of coffee mugs (glass, porcelain, etc.) even without deep links.

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